Case study

Business Virtual Fair

Open for business! Here is an example of a Business Virtual Fair project that we conducted.

Duration of the event: 2 years

Profile of our customers

Organizers: Business Associations, Chamber of Commerce and Industry, Economic Development Corporations, Business Groups, Sectoral Committees

Visitors: Business People
Exhibitors: Companies, Organizations, Institutions

Overview of the event

The Pôle d’Excellence Québécois en Transport Terrestre (POLE) launched an interactive trade fair for its members. This innovative project, launched in 2014, aimed to improve the online visibility of the members. The virtual fair would allow businesses to participate in hybrid virtual trade fairs and expose visitors to the services offered by POLE members. Furthermore, the fair serves as a convenient and central location for the industry to explore the various services offered by POLE members, acting as a “one-stop-shop” for information discovery.

To bring visitors to the Virtual Fair, an online advertising campaign was launched. A community manager was also hired to actively manage and animate social media platforms for the project’s duration. Fifteen (15) manufacturing companies and one service company participated in the project.

Our mandat

Our mandate was to oversee and manage the event on a daily basis over a period of two years, from 2014 to 2016. Our team, which included a community manager, a web marketing specialist, and a project manager, was responsible for overseeing and executing a successful web marketing campaign for the fair. During the project, the community manager was responsible for keeping social media networks updated with relevant news and information from participating companies. Several meetings were conducted with the exhibitors to plan and coordinate press releases and review project outcomes.

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The results

After two years of execution, our mandate yielded over 4.5 million views, averaging 187,000 views per month. We reached 400,000 people on Facebook and had 89,400 visitors to the B2B Virtual Fair.